With 56 CEOs speaking at the 2008 Conference and attendees from 75 countries
on all continents, the ID WORLD International Congress maintains the record
size achieved last year while further increasing the quality of the contents
and prestige of its participants


Milan, December 3, 2008


Now in its seventh year, the ID WORLD International Congress confirms again
its unique position as the global summit on automatic identification.
Enthusiastic feedback from ID WORLD 2008 participants highlights how this
year¹s symposium has been rated the world¹s leading event in terms of
quality of audience, quality of the contents and level of organization.

ID WORLD Conference
This year¹s ID WORLD Conference, held in Milan from November 18 to 20, was
characterized by the outstanding caliber of both speakers and audience. 56
Presidents and CEOs took the stage at the event, presenting their vision and
offering thought-leadership to the international ID community.

The pre-congress day on November 18 saw the outstanding success of the newly
launched ID WORLD Investors Forum, an initiative for CEOs and investors
only, running alongside the established Secure ID and Wireless ID
conferences of the ID WORLD Academy and two round tables on hot vertical
markets.

467 high-caliber conference attendees participated in ID WORLD, which
featured, in all, fourteen conferences. The heart of the event, represented
by the plenary sessions in ³The Future of Identification² on November 19,
was opened by the traditional panel of four chief executives of the ID
Revolution community acting as advocates of the individual technologies.
This year¹s panelists Â* Dr. William Colleran (Impinj), Scott Moody
(AuthenTec), Philippe Geyres, (Oberthur Technologies) and Roberto Tunioli
(Datalogic) Â* asserted that the adoption of automatic identification
applications will experience an acceleration, driving the most attractive
projects both in the area of global security and tracking. The thesis of the
year, ³ID Revolution = Towards Self-Service & Ubiquitous Intelligence², was
then discussed by Richard Bravman (Chairman, President, CEO Â* Intelleflex),
Tom Grant (Chairman & CEO Â* ThingMagic), Anant Agrawal (President & CEO Â*
Verayo) and Norbert Dawalibi (President & CEO Â* Sirit) in the plenary
session chaired by Tom Miller (former CEO Â* Intermec and Partner Â* The Sage
Group).

Beyond the Forums on Asset Tracking, Border Control and Transportation
Security, new conferences were launched on the topics of Critical
Infrastructure Management and Livestock Identification. The round tables on
Ticketing and Privacy were among the most successful moments of interaction.

145 speakers actively contributed to this year¹s ID WORLD conference,
including government representatives from the EU Commission, USA, Canada,
Germany, Belgium, Italy, United Arab Emirates, Australia Ukraine, Pakistan
and Bangladesh, key players from leading logistics companies and many more
internationally renowned experts of the automatic ID industry.

³It¹s wonderful to see that even after doubling in size in 2007, we were
able to consolidate our numbers this year while increasing the quality of
the participants and of the contents,² comments Sophie B. de la Giroday,
President of Wise Media. ³The ID Revolution is big and ID WORLD is now a
large event, much larger than what we initially thought of creating. However
it still has the same warmth, engagement and attention to detail that tend
to be found only at smaller events, such as our vertical forums organized
throughout the year. We will work to ensure that future ID WORLD events
continue to retain this community spirit.²

QUID Conference
The ID WORLD International Congress hosted this year the second edition of
QUID, a separate initiative dedicated to the Italian market. With an agenda
of dedicated conferences (on the topics of Point of Sale, Mobility &
Transportation, and Payment Systems), it boosted its attendance this year to
188 delegates (+46% with respect to 2007).

ID WORLD Exhibition
After filling the doubled floor space in 2007, ID WORLD confirmed its size
this year with 104 exhibitors dedicated to automatic identification. ID
WORLD is one of the few global events where visitors can find the full range
of advanced automatic ID technologies, including RFID, biometrics, smart
cards and AIDC Â* data capture, under one roof. With 2,347 individual
visitors, the two-day ID WORLD 2008 Exhibition proved to be an ideal meeting
place for vendors looking to establish high level business contacts and end
users and system integrators looking for the right auto ID technologies and
applications.